Pay Per Click (PPC) Management

A fundamentally unique PPC / Google Adwords Certified Company

Pay per click (PPC)* refers to the online advertising payment model where payment is based solely on qualifying click-throughs. These are the ads that appear on the top premium position and along the right side rail of the organic or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).

A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword's maximum cost-per-click (CPC) bid and Quality Score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.

Some keywords are more expensive than others, but with the proper strategy and mechanisms in place, the cost can be curbed, which is why PPC keyword research is essential for identifying certain target keywords.

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Our clients

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SEO Client Peter Hurley
SEO Client Sacramento Dental Medicine
SEO Client Anna Rowley
Sacramento Responsive Web Design
Pay-per-click Advertising (Google AdWords)

Performance advertising where you only pay for a response

Pay-per-click advertisements may be targeted to search engines, social media properties and even specific websites by subject matter. While most ads are in text format, modern day formats include image, video and even interactive ads. Our techniques expose your ad to the precisely the right kinds of prospects in order to maximize your response and keep waste to a minimum.

With PPC management your business can:

  • Start getting leads overnight
  • Only pay when a prospect responds
  • Adjust your budget at any time
  • Do critical market research

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